Writer FTC Guide

Janice

Writer FTC Guide

Before you start your review please read:

1. All reviews must be fair and balanced:

  • Do not sensationalize
  • Stick squarely to the facts
  • Use plain language

2. Be sure your assessment of the product is balanced. As mentioned above, mention both the pros and cons (equal ratio of pros and cons)

3. Use plain language

4. FTC GUIDE:

  • Include disclosures
  • Make the post honest and make no assumptions
  • Do not make false claims about products. No supplement will treat/cure. Instead explain what the manufacturer’s product intends to do, may, help, purports, states, claims etc.

Please stay away from the following words/ phases, they are overly promotional:

  • Powerful
  • Affordable
  • Excellent,
  • Revolutionary
  • Perfect
  • One of the best products
  • 100% effective

5. Please read the FTC’s rules and regulations regarding Health Claims:
https://www.ftc.gov/tips-advice/business-center/advertising-and-marketing/health-claims

6. Please read the FTC’s rules and regulations regarding Dietary Supplements:
https://www.ftc.gov/tips-advice/business-center/guidance/dietary-supplements-advertising-guide-industry

7. Please read Venable’s “Permissible structure Function claims..”
https://www.venable.com/files/upload/FDLI-Dietary_Supplements.pdf

Key Takeaways:
A claim may not suggest that the product has an effect on a specific disease or class of disease
Examples of impermissible claims under this criterion are:

  • Reduces the pain and stiffness associated with arthritis.
  • Helps alleviate the pain associated with migraine headaches.
  • Helps alleviate the blues associated with emotional despair (i.e., despair = depression).

Examples of claims that do not violate this criterion are:

  • Helps alleviate the occasional blue feeling everyone experiences from time to time.
  • Helps maintain joint health and flexibility.
  • Helps maintain a healthy heart.

A claim may not refer to a characteristic sign or symptom of a disease or class of disease.
Examples of impermissible claims are:

  • Lowers serum cholesterol levels
  • Relieves painful joints. HDL Cholesterol X Lowers blood sugar levels.

Examples of claims that are permissible under this criterion are:

  • Helps maintain cholesterol levels already within the normal range.
  • Helps maintain proper joint function.
  • Use as part of your diet to maintain healthy blood sugar levels.

The use of the terms disease, diseases, antiviral, antibacterial, antiseptic, antibiotic, analgesic, diuretic, antidepressant, vaccine, analgesic, or any other word suggesting that the product belonged to a class of products intended to cure, treat, or prevent disease, is not permitted.
Examples of impermissible claims are:

  • Stimulates the bodies antiviral capacity.
  • Helps Individuals using antibiotics maintain normal intestinal flora. X Helps alleviate depression.

Examples of permissible claims are:

  • Helps maintain proper immune function.
  • Helps reduce stress and tension.
  • Restores intestinal flora.

A claim may not suggest that the supplement or its ingredients belong to a particular class of drugs or is a substitute for a particular therapy.
Examples of impermissible claims are:

  • Herbal antidepressant
  • Helps maintain joint health without the use of NSAID’s.

A claim may not suggest that a product is useful as a companion to regular drug therapy, or that it prevents or treats adverse events associated with a disease if the adverse events are also disease conditions.

Examples of impermissible claims are:

  • Helps maintain blood sugar levels in insulin dependent people.
  • Helps stimulate the immune system when undergoing chemotherapy.

Examples of permissible claims are:

  • Helps maintain intestinal flora.
  • Use as part of a healthy diet to help maintain healthy blood sugar levels.

8. Dietary Supplement Ingredient Dictionary: Reference for information on some the most common ingredients in dietary supplements https://ods.od.nih.gov/factsheets/list-all/

9. Do not mention any government body or any litigation against the product/manufacturer.

10. Do not mention, in detail, how “Product Name” may interact with other medications

11. Do not mention if “Product Name” will cause any side effects

12. Do not mention the FDA (ANYWHERE)- no supplement is FDA approved because the FDA does not approve dietary supplements

13. The review should be 800-1000 words

14. Please use these reviews as a reference in terms of formatting, tone etc.

15. https://www.jointhealthmagazine.com/super-flex-joint-formula-review.html

16. All reviews will go through Copyscape- an online plagiarism detection service that checks whether similar text content appears elsewhere on the web

Product Template

1. Start article with generic information about (Product Name) (No Heading)

One to two short paragraph(s) (3-4 lines description)

  • What type of supplement it is? (briefly explain product)
  • It contains powerful (adjective to describe ingredients in the product: i.e fiber) amongst a range of additional ingredients which are going to (do x,y, x…i.e enhance your overall well-being and help you regulate your digestive functioning)

Examples of Acceptable Introductions.:
Example A:
1.If you are looking for something that can help support the levels of your testosterone in a reliable yet perfectly balanced manner without causing any serious and adverse side effects, this is a product that might be of help. Let’s have a look.

Example B:
a)The market is flooded with supplements for male enhancement. Choosing the supplement that will work for you can be a daunting task. The supplement needs to stand out for it to be noticed by consumers. “Product Name” is one such supplement for male enhancement.

2. What is (Product Name)? (Heading)

Explain the product in a couple of paragraphs- Go into detail about the product.

Example of acceptable description:
Example A:
“Product Name” is a natural and entirely organic testosterone booster which is going to provide you with a range of different benefits, according to the promises of the manufacturer. The product is intended to make your muscles leaner and bigger while providing you with different male enhancement benefits as well.

With this said, it is also important to note that the product is supposedly going to bring anti-estrogenic properties to prevent any issues. It is also going to ensure complete control over the levels of cortisol, hence limiting any potentially unwanted developments.

3. Who is the Manufacturer of (Product Name)? (Heading)

Write about Manufacturing Company Details

Example of acceptable description:
Example:
The company behind the product is known as “Name of Manufacturer”. It is a reliable company with a lot of reputation in the field. What is more, it takes advantage of a range of different digital channels to place its products, which suggests that it does have the necessary confidence in the product. Going further, it also has a well-established website with a lot of information on it.

4. How Does (Product Name) Work? (Heading)

Explain how the product works. (In a few short paragraphs)

Example of acceptable description:
Example:
The product works in a very reliable way. It contains natural ingredients which are going to increase* the levels of testosterone in your body. This is something particularly important and, as such, it is going to deliver an array of additional benefits. It is also going to limit the effect of estrogen and it will provide you with full control over the levels of cortisol in your body.

5.(Product Name) Ingredients – Are they Safe & Effective? (Heading)

In a few paragraphs write about the main active ingredients and then use bullet points to explain all available main ingredients

Example of acceptable description:
Example:

The ingredients in the product include:

  • Test-Estro Modulator – This is something which contains Androst-3,5-dien-7,17-dione and it is going to enhance* the production of testosterone.
  • Estro-Metabolize – This is an ingredient which contains Diindolylmethane which is going to help you enhance* your muscle mass.

6. What are the Advantages of (Product Name)? (Heading)

Write in Bullets 4-5 points

Example of acceptable list of advantages:

  • The product might be able to provide a range of different male enhancing* capabilities
  • There are prominent ingredients which should improve* the counts of testosterone
  • The product itself has received plenty of public feedback
  • The company that manufactures it is one with a lot of reputation and credibility

7. What are the Disadvantages of (Product Name)? (Heading)

Write in Bullets 4-5 points

Example of acceptable list of disadvantages:

  • The product does have a few reviews saying that it didn’t perform
  • Some of the claims might be a little bit overstated

8. FAQ’s

Write answers of all the FAQ’s properly with correct information in 2-3 lines

How Should You take (Product Name)?

Please find out on the products webpage, or as listed on other sites the dosage and any directions for taking the product

Example:
You should go ahead and use the product as per the instructions of the manufacturer. The company suggests to take 2 capsules per day and it is best to do so after you’ve had something to eat.

Example:
For maximum male performance, a dosage of three capsules should be taken daily. It should not be taken after sexual activity and after alcohol intake as the capsule will be rendered ineffective. Directions say the pill should be taken with an empty stomach. A bottle contains 90 pills good for 30 days.

How Much Does (Product Name) Cost?

State the price and if applicable any manufacturer discount on multiple bottle orders

Example:
The product retails for $49.99.

What is (Product Name’s) Return Policy?

State the return policy/ any buyer protection safeguards

Example:
It provides a 60-day full refund for users who are not satisfied with the product.

Does (Product Name) Offer a Free Trial?

State any free trial offers here and how customers can take advantage of the offer

9. (Product Name Review) – Final Verdict (Heading)

This is the conclusion; you should write few words to conclude the entire product review and should be very interactive, fair and balanced

Example:
Obviously, the product might be able to provide you with a lot of benefits as far as testosterone boosters go. It is a reliable solution which comes at an affordable price compared to a lot of the alternatives on the market and this is definitely noteworthy.

Of course, the ingredients that it is made of are said to be capable of providing you with certain advantages when it comes to it. However, it is also important to note that we can note that a lot of popular ingredients are not included.

With this said, we would suggest that the best thing to do is to get the professional opinion of your doctor to see if this is a product that you can use freely. This is something quite important and to be accounted for. If you can’t – there are plenty of alternatives that you can take advantage of.

One must choose a supplement that belongs to a reputable company, contains scientifically tested ingredients, offers several benefits, comes with an affordable price as well as capable of providing fast and effective results. Below are our most effective testosterone boosters that have been ranked on the basis of these essential factors. Each product has been researched thoroughly in terms of its effectiveness and safety.